The Rural Urban Bridge Initiative invites all of us to think differently, talk differently and act differently in order to understand the causes of the rural-urban divide and then do something to repair it. We develop political, economic and communications strategies that build bridges and serve the common interests of all working and middle class Americans.
Rural New Deal
RUBI and Progressive Democrats of America announce the joint release of the Rural New Deal, a detailed template for federal action to address rural America’s challenges and build lasting prosperity. Jointly authored by RUBI and PDA, the Rural New Deal was shaped and guided by input from almost twenty rural development practitioners, rural advocates and leaders from across the country.
Rural New Deal User’s Guide
This User’s Guide provides steps and resources to help you understand and utilize the RND, and to increase public awareness and understanding of the RND.
The Back Road to 2024: 8 Ways to Depolarize Rural Electoral Campaigns
This document offers eight different strategies to help bridge the ideological divide and open doors for candidates seeking to get beyod partisanship and party brands.
Talk Like a Neighbor: Non-polarizing Communications Tips for Rural Candidates
This document provides both field-tested messaging suggestions and broader communications “do’s and don’ts” for Democratic and liberal-leaning independent candidates trying to break through mistrust in rural communities.
Rural Urban Bridge Initiative’s Groundbreaking Report
November 2022
Can Democrats Succeed in Rural America?
As covered by:
-
Learn about the causes and consequences of the rural-urban divide. Consider the diverse perspectives and priorities of rural working people. Set aside stereotypical assumptions about people based on their zip code or formal education. Understand the challenges and strengths of rural and small town communities adapting to decades of deindustrialization, population decline, and family farm losses. Take stock of ways in which the two major parties have failed them. Recognize that people who take pride in self-reliance sometimes feel shame or resentment when they must rely on government assistance. Reflect on the ways in which the land and labors of rural people make modern life possible. Walk a mile in their shoes.
-
Learn to engage in respectful dialogue across lines of difference. Share your values and opinions without dehumanizing or acting superior to those who were raised to see things differently. Learn how to talk about racism and other forms of prejudice in ways that don’t trigger defensiveness. Talk like a neighbor, not an activist. Don’t censor, lecture, scold or use slogans like “America is already great” that don’t ring true. Don’t doomsay or exaggerate. Avoid language that is academic, wordy, dogmatic, condescending, self-righteous, or trendy. Let people know that your goal is not to convince them but to understand their needs and seek common ground.
-
Make the concerns of rural poor and working people as high a priority as other progressive concerns. Consider solutions that are universal as well as those that are uniquely responsive to rural needs. Engage local knowledge, expertise and values instead of proposing top-down policies designed by distant bureaucrats. Invest in rural institutions that have already earned the public’s trust. Bring rural voices into universities, media and the arts. Reverse trade and agriculture policies that have left farmers and blue collar workers high and dry. Confront industries that treat rural areas like resource colonies, and corporations who bust unions, raid pensions and shutter local hospitals, banks and newspapers. Challenge political parties to put people and planet ahead of profits.