The Rural Urban Bridge Initiative invites all of us to think differently, talk differently and act differently in order to understand the causes of the rural-urban divide and then do something to repair it. We develop political, economic and communications strategies that build bridges and serve the common interests of all working and middle class Americans.

People working together in a garden or park, planting or maintaining plants, with a background of trees and parked cars, promoting community work and environmental conservation.

Community Works reduces the intensity of partisan polarization

A new evaluation shows that places with Community Works don’t get pulled as far into the partisan divide as similar communities without it. Over the same period when political dislike and division increased elsewhere, these communities stayed more stable.

The evidence suggests that local, visible civic activity changes how politics is understood. Instead of telling people what to think, Community Works reshapes where politics shows up — less in national shouting matches, more in the everyday work of community life.

Our Work

  • A large group of diverse people sitting at round tables with white tablecloths, attending a conference or meeting in a spacious room with wooden and stone walls.

    Trainings and Briefings

    We deliver trainings that get to the bottom of the rural-urban divide and how Democrats lost rural and working-class voters, and provide actionable strategies.

    Our monthly briefings on topics related to rural-urban polarization and rural politics feature thought leaders in politics, media, communications, and academia.

  • Group photo of nine women and one man, some seated and some standing, holding a banner that reads 'Jenkins County Community Works,' in front of a wall with signs including 'Community Watershed.'

    Community Works

    While politicians in Washington are fighting partisan battles, we are finding common ground.

    Community Works chapters partner with local civic, church, school, and community groups to strengthen our rural communities and restore trust among neighbors across political differences.

  • Book cover titled 'TALK LIKE A NEIGHBOR' with a subtitle 'Non-Polarizing Communication Tips for Rural Candidates'.

    Distilling Best Practice

    RUBI has produced a series of manuals on how to run non-polarizing, issue-based campaigns in rural districts and how to communicate effectively with rural voters.

    Our guidance is based on original research as well as research conducted by pollsters, academics and strategists.

  • The image contains a promotional poster for an event called 'A Rural Day,' scheduled for September 2023. The background shows a scenic landscape with green mountains, trees, and a rural road. In the foreground, there are two women, both wearing hats, engaging in outdoor activities, possibly farming or gardening.

    Policy Solutions

    The Rural New Deal is a positive vision for a fair economy for everyday people and a pragmatic blueprint for how we can help build rural prosperity.

    The RND was co-authored by RUBI and Progressive Democrats of America with input from rural development practitioners, advocates and leaders.

The Latest