Distilling Best Practice
“Small Thing to Read: Everything the Rural Urban Bridge Initiative Has Written (Not Really Kidding)…Their working papers on how Democrats can message and win in Rural America are top-notch.” —Michele Hornish, founder of Small Deeds Done and Executive Director of Every State Blue
Talk Like a Neighbor: Non-polarizing Communications Tips for Rural Candidates
This document provides both field-tested messaging suggestions and broader communications “do’s and don’ts” for Democratic and liberal-leaning independent candidates trying to break through mistrust in rural communities.
The Back Road to 2024: 8 Ways to Depolarize Rural Electoral Campaigns
This document offers eight different strategies to help bridge the ideological divide and open doors for candidates seeking to get beyod partisanship and party brands.
Report: Can Democrats Succeed in Rural America?
As Covered By:
RUBI interviewed dozens of moderate and progressive candidates for US House and Senate, gubernatorial, and state senate seats who outperformed expectations in Republican-leaning rural districts. We compiled our findings into a set of best practices for future candidates, campaign managers, and party officials. Our recommendations span candidate recruitment, policy, messaging, voter identification, persuasion and mobilization, and grassroots campaign support.
