RUBI's own co-founder and Communications Director, Erica Etelson, will share highlights from two new RUBI resources: The Back Road to 2024: 8 Ways to Depolarize Rural Electoral Campaigns and Talk Like a Neighbor: Communication Tips for Rural Candidates. In this era of peak polarization, left-leaning candidates who can defuse partisan hostility stand a better chance of appealing to soft Republicans, swing voters, and the "exhausted majority" of the electorate. Erica is the author of Beyond Contempt: How Liberals Can Communicate Across the Great Divide and co-writes the Rethinking Rural column for The Nation.

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