Cover page of a guide titled 'Talk Like a Neighbor,' published by the Rural Urban Bridge Initiative in July 2024, featuring an illustration of a donkey and an elephant on opposite sides of a rope bridge.

Talk Like a Neighbor: Non-polarizing Communications Tips for Rural Candidates

This document provides both field-tested messaging suggestions and broader communications “do’s and don’ts” for Democratic and liberal-leaning independent candidates trying to break through mistrust in rural communities.