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Part one of a two-part "Talk Like a Neighbor" series with RUBI co-founder Erica Etelson
This short presentation provides an overview of common pitfalls that undermine effective political communication and best practices for meeting persuadable rural voters where they're at.
Erica is the President of the RUBI Board of Directors. She's the author of Beyond Contempt: How Liberals Can Communicate Across the Great Divide and lead author of RUBI's "Talk Like a Neighbor" and "Back Road to 2024” guidebooks.